CREATION

Unique with a focus on origin

South African Grape exports have always been limited to USA and Canada.  Unfamiliar with the quality and consistency of supply, many years passed before committed volumes started moving across the Atlantic.

After a trial during the 2011/12 season, it was Loblaw Company in Canada that requested for a brand to be created, with the purpose of supplying a high end white seedless product in an unique offering, focused on the origin.

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A team was tasked with the creation of a brand that would embody all these elements, and the rest as they say, is history...